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Fellows and Principals

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Charlene Collison

Charlene Collison has over ten years experience in using scenarios, stories, and narrative to help organisations develop visions of and strategies for the future. She is a regular facilitator within the DTI’s futurefocus unit, and in other government departments, leading both large and small-scale conversations about the future, including making sense of the past, opening new perspectives on the present and exploring possible futures. She has worked widely throughout industry as a consultant and facilitator, helping organisations and individuals to develop more engaging communication and leadership.


Her clients include The Environment Agency, The Body Shop, Hewlett Packard and The Skandia Future Centre. Her background includes management roles in international marketing and training development in graphic design software (Aldus/Adobe) and promotion of the arts. Charlene works with a broad range of issues and sectors. Particular interests are sustainability and lifestyle issues, and mapping “the spirit of the times”. She has a BA in international relations and marketing from the University of Puget Sound in the US, and a Diploma in Organisation Development from Henley Management College. She is a SAMI Principal.

Her SAMI projects have included global scenarios for the Foreign and Commonwealth Office and development of our innovative interactive DVD on health futures for the NHS Institute.

You can contact Charlene at: charlene.collison@samiconsulting.co.uk

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Adrian Davies

Adrian Davies has extensive experience of industry and commerce in both the private and public sectors, operating latterly at managing director level and currently as a Director of weather consultancy Planalytics Associates Ltd and ethics consultancy Gerard International Ltd in addition to his strategic consultancy role as a Fellow of SAMI. He joined St Andrews Management Institute in 1990 and has completed many assignments worldwide. He was Managing Fellow of the Institute until recently and is now Director and Company Secretary. He is fluent in German and French.

He was Group Marketing Director at Lucas Industries, Managing director at Fenner International, Assistant Managing director at Thomas Cook Bankers Ltd, and Group Planning and Business Development Director at Thomas Cook Group.

Adrian is a former Chairman of the Strategic Planning Society and President of the European Strategic Planning Federation. He is a graduate of Cambridge University and holds a Harvard Business School Diploma in Marketing. Adrian is a Member of the Richmond Group of management consultants and an Associate of Strategic Partnership Ltd, a Member of the Chartered Institute of Marketing, a Fellow of the Institute of Chartered Secretaries and Administrators and a Fellow of the Institute of Management Consultancy.

Adrian Davies is the author of books on strategy, marketing and corporate governance, and he has a book on implementing corporate governance in preparation:
"Strategic Leadership" - Woodhead Faulkner, 1991 ISBN 0-85941-724-7
"The Strategic Role of Marketing" - McGraw-Hill, 1995 ISBN 0-07-707854-3
"A Strategic Approach to Corporate Governance" Gower, 1999, ISBN 0-566-080745-5

Of his many significant projects with SAMI, notable are Scenarios for Scotland, The Future of Services to the the Public, Surrey 2020, work with Legal and General on the changes in financial services and with Swiss Re on changes in health insurance.

You can contact Adrian at: Adrian.Davies@samiconsulting.co.uk

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Martin Duckworth

Martin Duckworth is a strategist, with a proven ability to develop business solutions and the processes needed to move an organisation forward. Experienced in assessing strategic situations, and in developing new markets and new business models: uses futures thinking and scenario planning to enhance the analysis of the external and competitor environment, and develop new business.

In ten years with The Boots Group PLC he was responsible for competitor analysis and developed an intranet to increase cross-company awareness. He took part in a number of strategic and innovation projects, taking the ideas through into generating new business.



Earlier he was a Global Derivatives Analyst at Citibank, and a Systems Engineer with IBM and BT. He has an MBA from Manchester Business School and a First Class degree from Cambridge University, and is a SAMI Principal.

His SAMI projects have included work for the National Trust at Avebury, future proofing CSR for BNFL, for the Environment Agency on emerging themes and creating scenarios for the Health and Safety Executive.

You can contact Martin at: Martin.Duckworth@samiconsulting.co.uk

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Colin Fletcher

After research and lecturing at the Universities of Exeter and Cambridge, Colin worked first with Economic Consultants Ltd and then with Peat Marwick Mitchell on a variety of strategy and marketing assignments and on various project planning, development and appraisal studies.

He spent many years with John Laing plc, latterly as Director of Strategic Planning and Business Development. Activities covered building and civil engineering, housing and non-residential development, building material manufacture and infrastructure investment/services. He has worked on projects in UK, Europe, USA, South America, Middle East, Africa, Japan and South East Asia.



His recent SAMI projects have included work on the Regional Economic Strategy for SEEDA, Scenarios for China and India 2015,and a project to anticipate future skills needs in the UK construction industry. He is a SAMI Fellow.

Colin has a B.A. Hons and M.A. from Exeter in Economics, a Cambridge M.A. and holds a Certified Diploma in Accounting and Finance , is a Certified Management Consultant and a Member of the Institute of Management Consultancy. He is a member of the European Council of Economists, and Chair of The Forecasting Committee for the UK Construction Industries.

You can contact Colin at: colin.fletcher@samiconsulting.co.uk

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Nick Jackson

After a student apprenticeship with Richard Thomas and Baldwins, and a spell with Broken Hill Pty in Australia, Nick worked as an engineer and planner for the British Steel Corporation (now Corus) in South Wales and London.

He joined John Laing plc in 1980 and as manager of Strategic Planning he specialised in strategic planning, technology and sustainability for the process sector, housebuilding, construction, building material manufacture and facilities management.

He has an MA in engineering from Oxford University, and an MSc in business studies from Imperial College, London.



He is a co-author of "La Batiment en Grande-Bretagne" published by the French Chamber of Commerce in London. He is a SAMI Principal.

His SAMI projects have included work with Sovereign Housing Association, the Future of Services to the Public and on skills needs for the UK construction industry.

You can contact him on: nick@fletcherjackson.co.uk

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Patricia Lustig

Patricia Lustig is a Visiting Fellow at Henley Management College and Principal Consultant of LASA Development UK Ltd, an international consultancy group specialising in Leadership development and organisational performance enhancement. She is a member of the OD Faculty at CIPD running their Scenario Planning course. Her most recent corporate role was with BP where she was a Senior Advisor in OD and led a team of OD specialists. She has also worked for Motorola ECID and Management Centre Europe.

She has experience in the corporate, not-for-profit and public sectors from factory floor to Board level. She has worked in both developing and developed countries in Europe, Asia and the USA. She is the author of many articles on topics ranging from Video Conferencing to Scenario Planning to Using Appreciative Inquiry for Community Development.



Tricia has recently been involved in projects to support organisational transformation and development, focusing on areas such as culture change, team building, leadership development and executive coaching.

You can contact her on: enquiries@samiconsulting.co.uk

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John Ormerod

John Ormerod’s career has covered a wide span including the public sector, academia, a range of private sector industries and the accountancy profession. Most recently he was Director, Strategy and Communications and a member of the Management Board of the Export Credits Guarantee Department (“ECGD”) where he was responsible for public affairs and policy issues, international relations, corporate and business strategy, corporate governance and ECGD’s Business Principles.

Prior to joining ECGD John worked in the Corporate Strategy Group at British Telecommunications plc ("BT") and prior to that was for 15 years at United Distillers plc most recently as External Affairs Director – International and before that as Business Development Director – Asia Pacific, where he set up and served on the boards of joint ventures in Korea, India and Australia.

He is also a part-time lecturer in strategy and marketing on the MBA programme at The Open University Business School.

John did his first degree in English Literature at Trinity College, Cambridge, qualified as a Chartered Accountant in 1977 and took his MBA at City University Business School in 1989. Outside of his work and academic interests he relaxes with classical music and philosophy. He is a SAMI Fellow.

His SAMI projects have included the Future of Services to the Public and Scenarios for China and India 2015.

You can contact John at: john.ormerod@samiconsulting.co.uk

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Michael Owen

Michael Owen is a corporate strategist and applied business economist with Director level expertise gained in Glaxo and Unilever in leading and implementing strategic projects and processes worldwide to drive business growth. He first used scenarios at Glaxo to help the newly-merged GlaxoWellcome to identify new strategic directions and priorities. He has used his skills since 2001 in consulting projects on EU enlargement, health economics and consumer communications on pharmaceuticals.

He has a B Sc (Wales) and MA in Economics, is a Member of the Society of Business Economists and has been a frequent speaker at international conferences.



He is the joint author (with Gary Lyon) of: "Direct-to Consumer Communications of Rx Medicines", Nicholas Hall & Company, 2002, and is a SAMI Fellow.

SAMI projects have included using scenarios to future proof CSR policies for a major pharmaceutical company and a stakeholder engagement for the Department of Health.

You can contact him on: mike.owen@samiconsulting.co.uk

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Michael Powell

Michael Powell has extensive international general management experience in the automotive, measurement, automation and control industries. He joined St Andrews Management Institute in 1994.

Since 1990 Michael's portfolio of activities has included projects with the Design Council (Director for Industry), chairmanship of two small, specialised robotics companies, lay chairman of Independent Review Panels for the National Health Service complaints procedure (1995-2001) and other consultancy.

A former president of Gambica (1998/9) , Michael is a Fellow of the Institution of Mechanical Engineers, Fellow of the Institute of Measurement & Control, and a liveryman of the Worshipful Company of Scientific Instrument Makers. He is Fellow Emeritus of SAMI.

You can contact Michael Powell at: michael.powell@samiconsulting.co.uk

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Gareth Price

Gareth Price spent most of his career at Shell before founding the St Andrews Management Institute. After reading chemistry at Oxford, he worked for Shell in the UK, US, Malaysia, Australia, Jamaica, Argentina and Venezuela. He was a member of the Shell team that anticipated the 1973 energy crisis, and led Shell's Long Term Futures Group. As an advisor to the President of Venezuela, introduced planning into the oil industry there. After heading the Energy Economics Division of Shell became a founder of the internal strategy consulting team.

In 1988 he was seconded as Professor to St Andrews, and was responsible for delivering many of SAMI's leading edge projects. He has an M.A and a D.Phil. He is founding Fellow of SAMI.

You can contact Gareth at: gareth.price@samiconsulting.co.uk

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John Reynolds

John Reynolds has wide experience at Director/Board level in Government Departments and Agencies. He has a proven track record of delivering results and bringing innovation into developing strategy and the associated change process.

In 1998 he was asked to set up the Future Unit, which generated influential reports and established future thinking across Whitehall. He also invented the unique creativity centre futurefocus@dti. He later took over responsibility for the Department of Trade and Industry’s Innovation Unit and became Director of the Future and Innovation Unit.
 

Most recently he was responsible for leading work on the protection and resilience of the critical national infrastructure, principally energy and telecommunication. This included the preparation of the National Risk Assessment and the associated planning scenarios.

His other experience includes, acting as an advisor on science and technology to 2 Prime Ministers; the successful privatisation of 2 laboratories; developing and implementing ‘market based’ management of the radio spectrum; achieving large efficiency saving (40%); and the merging of organisations with rationalised services and new branding. He has also managed successful IT programmes and was one of the first Government e-Champions.

He has a 1st Class Honours degree in Marine Technology from the University of Wales, Cardiff; and is a Fellow of the Royal Society of Arts.

Since joining SAMI as a Fellow he has worked on projects for the dti, Foreign and Commonwealth Office, Department of Health, HMRC, and a number of NGOs.

You can contact John at: john.reynolds@samiconsulting.co.uk

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Gill Ringland

Gill Ringland's career has spanned academic and industrial worlds, taking a leading edge role in physics, software and information technology, strategy in turn. She is a past Member of SRC’s Computing Science Committee and of Council of the Economic and Social Research Council. She has been active in five start-ups, and was responsible for building a Ł3bn new business over five years for ICL. She has been CEO and a Fellow of SAMI since 2002.

She started to use scenarios when responsible for strategy at ICL, and as a result wrote the amazon.com bestseller “Scenario Planning”. She is a Liveryman of the City of London through the Information Technologists. She has a B.Sc., M.Sc., F.B.C.S, M.I.E.E., is a graduate of Stanford University's Senior Executive Program and a Fellow of the World Academy of Art & Science. She has recently organized “IT in 2057” for the British Computer Society.


She writes and consults widely as a Fellow of St Andrews Management Institute, to clients in the public, private and third sectors.

Gill Ringland’s books are 'why, what, when, how' guides to the use of scenarios:

  • "Scenarios in Business", John Wiley, 2002, ISBN 0-470-84382-9

  • "Scenarios in Public Policy", John Wiley, 2002, ISBN 0-470-84383-7

  • "Scenarios in Marketing", (ed with Laurie Young), John Wiley, 2006, ISBN 0-470-03272-3

  • "Scenario Planning, 2nd edition", John Wiley, 2006, ISBN 0-470-01881-X

  • "Scenarios for Success", Chapter 6, "From Signals to Decisions" (ed Bill Sharpe & Kees van der Heijdn), John Wiley, 2007

Her SAMI projects have ranged from half-day workshops to year long studies in the UK and internationally, for public and private organisations and NGOs.

You can contact Gill at: gill.ringland@samiconsulting.co.uk

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Wendy Schultz

Wendy Schultz has over 25 years of foresight practice around the world, including ten years at the Hawaii Research Center for Futures Studies, where she earned her PHD. While in Hawai’i she worked for five years forecasting global natural gas markets and world LNG trade at the East-West Center, and for over ten years as a researcher, foresight process designer, and project manager at the Hawai’i Research Center for Futures Studies. From 1996 to 2003 she served as visiting faculty with the Masters program in Studies of the Future at the University of Houston-Clear Lake. In 2001 she received a Fulbright award supporting six months’ foresight work as a lecturer and researcher with colleagues at the Finland Futures Research Centre.


She has lectured on futures and foresight and provided training across a wide range of futures tools. She has designed and populated environmental scanning databases for Government Departments (DEFRA and OSI) and more recently has completed scenario building and dissemination projects for the Health and Safety Executive and the Food Ethics Council. Her conference keynotes, workshops, and publications include topics as varied as emerging issues of change drawn from her work with the UK government; the future of transport (Helkama Industries); the future of electronic media (for the Tomorrow Project); and the future of learning and higher education (presentation at the World Future Society 2003 in Mexico City); among others.

Dr. Schultz is a Fellow and an Executive Board member of the World Futures Studies Federation; a Board Member of the Association of Professional Futurists; and a member of the International Advisory Panel of the European Futurists Conference Lucerne. She is Director of Infinite Futures (www.infinitefutures.com) and also a SAMI Principal.

Projects with SAMI have included training courses in Mexico and scenario planning in Malaysia, working with the HR team of a major oil company, and a project for the Health and Safety Executive.

You can contact Wendy at: wendy.schultz@samiconsulting.co.uk

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Oliver Sparrow

Oliver has lived and worked in a considerable number of countries, predominantly in the Pacific, Asia and Latin America. He was born in the Bahamas and brought up in Africa. He was educated at Oxford, with a science and economics background which has since expanded into many fields. He spent twenty years in Shell, chiefly in strategic planning, corporate renewal and venture capital.

His projects have usually been ahead of the field: exploring electronic home shopping in 1983 (which involved the team inventing something close to today's Internet), nation-scale energy management, power generation based on novel technologies, such as biomass energy, ocean thermal, 'hot wet rock' geothermal and the like. He has also been involved in practical attempts to 're-engineer' the public institutions of nations in the wealthy and the developing world, and has set up a charity called the Leadership Capacity Trust, which undertakes public sector capacity raising on a systematic basis.


His projects have usually been ahead of the field: exploring electronic home shopping in 1983 (which involved the team inventing something close to today's Internet), nation-scale energy management, power generation based on novel technologies, such as biomass energy, ocean thermal, 'hot wet rock' geothermal and the like. He has also been involved in practical attempts to 're-engineer' the public institutions of nations in the wealthy and the developing world, and has set up a charity called the Leadership Capacity Trust, which undertakes public sector capacity raising on a systematic basis.

Oliver is the Director of the Challenge! Forum. He is a commissioner on the World Commission on Globalisation. He is Chairman of Datafreeze Limited, a company concerned with security and evidentiality for mobile telephone conversations. He is Chairman of Interactive Trek!Guides Limited. He is also director of a charity, and serves as a member of number of UK government projects. He is a SAMI Fellow.

Oliver is the author of many publications, including five books, a number of interactive CD-ROMs. He is also known for his groundbreaking computer-based presentations, which are given to audiences totalling well over ten thousand people in the course of a year. He has substantial broadcast experience.

Defence is one of the truly complex issues in today's world, and Oliver has acquired a strong role in the defence-security sphere focusing on, for example, the question of what constitutes power projection and meaningful defence in a world of weakened political boundaries, limitless modular interests and an explosive rate of technological change. He is member of a number of defence-focused working groups, advising on responses to low-intensity threats.

Projects with SAMI have included Scenarios for China and India 2015, the Arts Association and the Department of Work and Pensions on the future needs for their services.

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Richard Walsh

Richard's main areas of activity are strategy and forward thinking with companies and government; policy making and public relations. He has a special interest in the heath and protection sector – be it insurance, government or the NHS.

Previously he has worked for 6 years as head of health at the Association of British Insurers with responsibility for ABI policy on health and protection insurance including developing statements of best practice, negotiating with external stakeholders for example the genetics moratorium, HIV risk, BMA fees and ethics, and terrorism.


Before that he spent 11 years in the Department of Health, with his final role being head of strategic planning (senior civil service). Since joining SAMI as a Fellow, he has worked on a number of health related projects for the Department of Health.

You can contact Richard at: richard.walsh@samiconsulting.co.uk

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